| Attribute | Description | Physical Name | Domain | Data Type | Foreign Key Table |
| WebSiteID (PK) | Token ID for a WebSite entity instance. | ID_WB_STE | Identity | integer | |
| HomePageURIName | Website home page URI | URI_HM_PG | DescriptionShort | varchar(255) | |
| WebSiteBusinessName | The business name that "owns" or publishes the Website. Most of the time it is the retailer that owns the site. | NM_WB_STE_BSN | DescriptionShort | varchar(255) | |
| WebSiteTitleTagValue | The HMTL tag value associated with the website for tracking and analysis purposes. | NM_WB_STE_TTL_TG | DescriptionShort | varchar(255) | |
| WebSiteMetaDescriptionTagValue | The HMTL metadata description tag value | DE_WB_STE_MTA_DSCR_TG_VL | DescriptionShort | varchar(255) | |
| WebSiteMetaKeywordListNarrative | The web site key words identified in the HTML and used by search engines like Google, Yahoo, Bing, etc. to retrieve web pages in response to a user request. | NA_WB_STE_KYWRD_LST | DescriptionNarrative | varchar(4000) | |